GURDHIR SINGH — INDIA · OPEN FOR FREELANCE
I engineer ROAS.
META ADS · GOOGLE ADS · GA4 · AUTOMATION
7+Years in performance marketing
6.5xROAS on luxury D2C
₹40L+Avg. monthly spend managed
Performance & growth marketer with 7+ years scaling D2C and B2B brands — built for return on ad spend, not vanity metrics.
MARKETER
ANALYST
(01) Profile
I plan, launch and scale campaigns across Meta, Google, YouTube and LinkedIn — and build the tracking and automation that make every result provable.
(02) Practice
From click to customer.
Full-funnel campaigns on Meta, Google, YouTube and LinkedIn — prospecting, retargeting and creative testing, tuned for ROAS.
Meta Ads · Google Ads · YouTube · LinkedIn · Amazon · Flipkart
From pixel to proof.
GA4, Google Tag Manager and Meta Pixel set up properly, so every rupee is attributed and every decision is backed by data.
GA4 · GTM · Meta Pixel · Attribution
From lead to loyal.
WhatsApp, email and SMS flows for remarketing, order confirmations and retention — so customers come back without extra ad spend.
WhatsApp · Klaviyo · HubSpot · Zoho · Wati · AiSensy
From store to scale.
Creatives, landing-page optimisation and SEO that lift CTR and conversion rate — the levers that grow a store profitably.
CRO · Landing pages · Shopify · SEO
(03) Selected work
Jun 2025 – Present · Luxury D2C fashion
Performance marketing for premium fashion across Meta, Google and YouTube — with GA4, GTM and Meta Pixel tracking and WhatsApp, email and SMS automation.
6.5x+ROAS
₹17,000Avg. order value
₹10LMonthly spend
Mar 2024 – May 2025 · D2C & B2B
Planned and optimised paid campaigns on Google Ads, Facebook Ads, Amazon and Flipkart, with keyword research, ad copy and A/B testing to hit ROI targets. Built drip, newsletter and promo email programmes in Zoho and HubSpot.
4Ad channels
A/BTesting culture
CRMEmail automation
Apr 2022 – Feb 2024 · B2B
Marketing plans for brand awareness, new customers and sales. Keyword-led search and social campaigns for lead generation, and HubSpot data management for sharper targeting.
B2BLead generation
HubSpotData & targeting
ROIOptimised spend
Dec 2019 – Mar 2022 · Education
Planned, ran and optimised Google, Facebook and LinkedIn Ads, reported on performance and the competitive landscape, and managed social media and content for traffic and leads.
3Ad platforms
LeadsAdmissions funnel
SocialContent & community
(04) Stack
Google Ads · Meta Ads · YouTube Ads · LinkedIn Ads · Amazon Ads · Flipkart Ads
GA4 · Google Tag Manager · Meta Pixel · Google Analytics · Facebook Insights
HubSpot · Klaviyo · Zoho · Wati · AiSensy · DoubleTick · Shopify · Semrush · Ahrefs
(05) About
I’m Gurdhir Singh. For 7+ years I’ve managed high-budget ad accounts across aviation, education, B2B software and luxury fashion. I set up the tracking first, test relentlessly, and scale what works.
NowPerformance Marketing Manager, K2K Traders
BeforeTrak N Tell · Headspin · AIM Institute · Safe Fly Aviation
StudyB.Tech EEE, Kurukshetra University
(06) Contact
